| ELECTRONIC
MEDIA
Sometimes communication by printed material just isn't good
enough. Either the medium doesn't provide sufficient user
response or it is too expensive to produce and mail. Electronic
data has the advantage of being instantly available and easy
to update.
There are several
alternatives to printed brochures. The internet, by use of
HTML or Flash and a graphical browser can convey text and
pictures on-demand to users. Well-designed sites are attractive
to look at, easy to follow, and provide user-interest to ensure
viewers explore the site and come back for more. The concept
of a website can also be transferred to a CDROM or media-card
presentation or an intranet running internal data systems,
quality and training manuals and communication networks.
HTML pages don't
look good when printed and documents produced in a word processor
may well face font and page-break problems when transmitted
over the web. Printed brochures and technical specifications
are well suited to the high-resolution Adobe Acrobat 'portable
document file' (pdf) format. When properly designed, PDF
files are small, of high quality, are cross-platform and are
easily transmitted by email, CDROM or over the web.
Macromedia
Flash can provide an exciting graphical interface with good
control over printing. File-sizes can be kept very small,
and the same design may be usable for web, CDROM (including
the credit-card sized mediacards) and presentations.
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